Because of the rising costs of accepting credit cards, merchants nationwide have begun to adopt a dual pricing payment acceptance program.   You probably first began to see it at gas stations nationwide,  “Cash Price, Credit Price”.   These gas stations were all using a Visa/MasterCard approved form of Dual pricing.   

Now, business owners of all types are seeing the benefits of dual pricing no matter if they are

brick and mortar

eCommerce

or mobile.

They all can offer the option of paying with cash/check/e-check or credit card.

At the point of sale, the customer can choose between a cash price for your product or service and a credit price.  Like the gas stations the cash price reflects a discount to the customer.

This enables business owners to accept credit cards without having to come out of pocket to pay for the processing of the transaction, which, depending on the transaction size can be a very expensive monthly cost.